Portland Trail Blazers Gen Z Campaign

This strategic communications campaign focused on increasing Gen Z engagement and in-arena attendance for the Portland Trail Blazers through digital storytelling, influencer partnerships, and interactive fan experiences. The project included audience research, campaign strategy development, budgeting, and social media planning designed to strengthen connections with younger audiences.

*This project was completed as part of a class assignment

Dress for success media pitch

This media pitch project focused on developing strategic messaging for Dress for Success, a nonprofit organization dedicated to empowering women through professional development and career support. The project emphasized persuasive communication, audience awareness, and mission-driven storytelling while strengthening my skills in media relations and professional writing.

*This project was completed as part of a class assignment

Visit Bend News Release

This news release was developed for Visit Bend and focused on promoting seasonal tourism initiatives and community engagement opportunities. The project required AP-style writing, strategic messaging, and audience-focused storytelling designed to encourage visitation and participation. Through this assignment, I strengthened my public relations writing skills while learning how destination marketing organizations communicate with both visitors and local communities.

*This project was completed as part of a class assignment

City of Eugene News Release + Media Advisory

This project involved developing both a news release and media advisory for the City of Eugene to communicate community restoration efforts and public engagement opportunities. The assignment focused on clear, accurate, and audience-centered messaging while following professional public relations writing standards. Through this project, I strengthened my skills in media relations, public information communication, and AP-style writing.

*This project was completed as part of a class assignment

Focus Group Research Project

This qualitative research project explored student social behaviors and attitudes through focus group discussion and analysis. The project involved collecting participant insights, identifying recurring themes, and translating findings into actionable communication recommendations. Through this work, I strengthened my skills in audience research, qualitative analysis, and strategic decision-making.

*This project was completed as part of a class assignment.